PROBLEM
Our client, despite having access to the massive audience of 4.89 billion social media users worldwide, faced some tough hurdles. They struggled to give their brand a human touch across different platforms, leading to issues like disjointed social media management, difficulty in building a strong community, and a challenge in making the most of influencer marketing to build trust.
Moreover, they found it tricky to navigate the world of social media advertising, missing out on the chance to connect with diverse audiences on Facebook, Twitter, Instagram, LinkedIn, Medium, TikTok, Pinterest, and Reddit.
All these challenges added up, resulting in a scattered online presence, weaker brand recall, and missed opportunities for growth. It became clear that a well-rounded social media marketing strategy was needed to bring everything together, humanize the brand, and unlock the full potential of each social media platform. Silyal is stepping in with a holistic approach to tackle these issues and transform our client’s social media presence into a united, engaging, and influential force in their industry.
Solution
- Omni Channel Social Media Management & Marketing:
- We implemented a synchronized social media management strategy, ensuring timely and relevant content across platforms like Facebook, Twitter, LinkedIn, Medium, Pinterest, Instagram, and Tumblr.
- Our team focused on maintaining ongoing communication with the target audience, seamlessly integrating branding elements and messages with current trends.
- Community Building and Online Reputation Management:
- Engaged in active community management, fostering connections with like-minded audiences and creating social spaces for interaction.
- Implemented online reputation management strategies to positively communicate the brand’s values and contributions, addressing any PR crises promptly.
- Influencer Marketing Excellence:
- Conducted in-depth influencer research to identify the right influencers aligned with the brand’s niche and popularity goals.
- Executed influencer outreach, negotiated deals, and managed contracts, ensuring a mutually beneficial partnership for both the brand and influencers.
- Produced captivating influencer content and closely monitored campaign effectiveness for continuous improvement.
- Optimized Social Media Advertising:
- Tailored social media advertising services for specific platforms, including Facebook, Twitter, Instagram, LinkedIn, Medium, TikTok, Pinterest, and Reddit.
- Crafted targeted ad campaigns, leveraging demographics, interests, and online behaviors to reach the most relevant audience.
- Monitored ad performance and adjusted strategies to maximize reach, engagement, and conversion.
Through these comprehensive solutions, Silyal successfully transformed our client’s social media presence. The brand is now more humanized, enjoys a unified online identity, and leverages the full potential of social media platforms to drive engagement, growth, and brand value.
