Search Engine Optimization
Do you know that around 66% of digital journeys begin with a search engine?
This is the power of getting your website visible and findable on search engines to invite uninterrupted traffic and leads straight to your landing pages.
SEO is not a simple element of digital marketing, but it is undoubtedly the most powerful element that encompasses, affects, and amplifies all the other elements of your marketing strategy.
With relatively less spending, SEO drives around 1000% more traffic than organic social media marketing, and the leads it generates have a closing rate of around 14.6%.
Also, as it is a sustainable source for endless leads and revenue, it is a consistent process that never stops—making it a continuous challenge for your brand that brings countless opportunities.
So, today’s challenge is to create value-adding, informative, and unique websites from the visitor’s perspective and ensure that search engines find your web pages more aligned with their search queries and intent.
At Silyal, we offer holistic search engine optimization services that help bring your brand higher rankings, boosted organic traffic, and easier-to-convert leads that bring it growth, recognition, and credibility online.
What Is SEO?
The 21st century is considered to be the age of information, and the internet is a prime example of why we believe that mankind has more access to information throughout time.
With a gigantic number of websites scattered all over the internet, the only way to access this almost infinite database is through a search engine that understands, organizes, and retrieves sought information from this database.
A website is like your brand’s digital storefront—the shop where people walk in, learn more, and purchase your products and services.
Sure, you can redirect traffic to your website through advertisements and social media. But what is the point of having a shop online when no one ever walks in without any paid effort?
If your website doesn’t pull up in the search engines when people search for the products and services you offer, you will never have organic traffic.
That’s where SEO comes in.
Search Engine Optimization (SEO) refers to optimizing your webpages according to search engine’s requirements so that when people search for products/services you offer, the search engine displays your website in the results.
It includes tweaking your website’s technical structure, content quality, and relevance and creating high-quality links so that your pages become easily findable–by making the website more pertinent and popular in terms of aligning with user search queries.
And it’s not only limited to a search engine.
Even if it’s a social media platform or an online archive, you need to optimize your digital entity for that platform if the content is meant to be accessed through a search bar.
Why Do You Need SEO?
SEO is pivotal in granting your brand online visibility—bringing relevant organic traffic to your website. It is a long-term, methodical, continuous, and self-sustaining way of getting you leads—making it evergreen in terms of a result-driven marketing tool.
You need SEO to:
- Create a sustainable marketing channel that delivers promising leads to your brand.
- Compete and outshine your rivals and other similar businesses on Google and other search engines.
- Build topical authority, brand recognition, trust, and credibility across the internet.
- Use a value-for-money, cost-effective medium for increasing your ROI and CTR.
What Are The Key Elements Of SEO?
An effective 360° SEO strategy comprises the following subset of services that synergize together to bring your organic traffic, domain authority, high-quality backlinks, and easy-to-convert leads. Silyal offers:
On Page SEO Services
On Page, SEO refers to optimizing your webpage content and tags, aligning it with search engine guidelines and algorithms and the end user consuming it—making it more helpful, credible, and valuable.
Search engines explore, understand, and evaluate if your website’s content matches the user’s search intent. If the search engine deems your page credible and helpful to the audience, it will rank it higher in the search results—amplifying the probability that more people will visit your website due to higher visibility.
At Silyal, we offer the following on page SEO services:
SEO-Friendly Metas
We optimize all the meta tags on your website to align them with search engine guidelines, guiding the algorithm to index and rank your web page accordingly. This includes optimizing titles, descriptions, and URL structures.
Keyword Optimization
We ensure your content contains relevant focus and LSI keywords. Using natural incorporation and understanding the concepts of keyword proximity and keyword prominence, we optimize your content without spamming and stuffing.
Internal & External Linking
We incorporate relevant and helpful outgoing links in your content to bring more value to the visitor. We also look at internal linking opportunities to create and distribute topical authority throughout the website.
Image Optimization
Search engines do not read the content inside the images, yet they can understand what the picture is about using the images’ metadata. We optimize your images’ titles, captions, and alternate texts with keyword-rich descriptions and compress the image size without compromising the quality for faster loading speeds.
Heading Optimization
We structure your webpage into logical, cohesive, and orderly H1, H2s, and H3s, improving navigation for users and search engine algorithms.
E-E-A-T
We evaluate, edit, and proofread your content to ensure that it is aligned with Google’s E-E-A-T guidelines so that your content is deemed helpful and is ranked higher on the search engine.
Off Page SEO Services
Off Page SEO refers to all your actions outside your webpage to boost your rankings, increase traffic, and generate stronger visibility.
As several external factors search engines like Google evaluate while ranking a website on the SERPs, your website must perform well on all fronts.
Good off page SEO complements your on page SEO elements, helping search engines realize that your website is relevant, credible, and authoritative to satisfy user’s search queries and intents.
At Silyal, we offer the following off-page SEO services:
Backlinks
At Silyal, we take care of all link-building activities, helping you create authoritative, high-quality, diverse backlinks that add to your domain authority and bring you referral traffic. We also try to build a natural link profile, helping you earn natural links.
Guest Posting
We write value-added content for reputable websites in your niche that can help you bring brand recognition and domain authority. Guest posting can also help you capture leads, capitalizing and synergizing on their reach and credibility.
Content Marketing
We promote high-quality, bookmarkable content throughout our marketing channels to earn natural backlinks and social shares. This also includes forum interactions, Q&A sites, and community content.
Social Signals
Although social media engagement, likes, and link generation don’t directly affect your ranking, Google still considers social signals and brand mentions to determine your credibility and authority in your niche. At Silyal, we use these social signals to boost your advantage of ranking higher in SERPs.
Press Releases
We also create and manage positive media coverage, using press releases to increase your overall brand awareness and naturally earn backlinks
Technical SEO Services
Gone are the days when using keywords in your content and consistent link-building aided your website’s ranking. Today, it’s about delivering helpful, responsive, and exceptional user experience to your website’s visitors, and technical SEO plays a crucial part in that.
Technical SEO optimizes your website’s performance, load time, mobile-friendliness, responsiveness, layout, and structure to facilitate users and search engine crawlers.
At Silyal, we offer the following technical SEO services:
Crawling & Indexing
We create, modify, and optimize your website’s Robots.txt XML sitemap and rectify crawling issues so that your website is easily crawlable and indexable by the search engine.
Site Structure & Linking
We maintain clear, unique, and descriptive URL structures, internal links and anchor texts, and breadcrumb navigation to assist users and crawlers in understanding the hierarchy of your website and its topical authority.
Page Speed & Performance
We use strong compression methods, code optimization and minification, image optimization, and content delivery networks so that your website has a lightning-fast loading time and exceptional navigational experience.
Mobile Optimization
We optimize your website by making it more responsive and adjustable for mobile devices. We also ensure that your website loads quickly on various devices and delivers an exceptional mobile user experience by tweaking and adjusting tap target sizes, content visibility, and viewport settings.
Security
By using SSL certificates, encryption techniques, redirection, and monitoring your sites for malware and hacking, we ensure that your website’s data and the data of your website’s visitors stay protected from malicious intent.
Local SEO Services
The primary goal of a search engine is to offer solutions to the users’ queries. Therefore, most search engines are designed to deliver results based on location and proximity to ensure the solutions they offer are more relevant. Local SEO services entail optimizing your web pages to gain more visibility in local search results—bringing traffic closer to home from a geographical perspective.
At Silyal, we offer the following local SEO services:
Google My Business Listings
We help your brand get on Google My Business Listing, helping your brand’s online visibility in local searches and gain traffic within your proximity.
Local Citations
We ensure that your brand is mentioned in local citations and databases, using a consistent name, address, and phone number to strengthen your local SEO.
Online Reviews
At Silyal, we help your brands capitalize on social proof, positive reviews, and user-generated content to help you create recognition and generate traffic within the local community.
Local Link Building
We create links for your brand with genuine and popular local outlets, businesses, platforms, and community ventures so that the search engine recognizes your brand as the regional leader in your niche.
What Are The Benefits Of SEO?
SEO is undoubtedly the most powerful element of digital marketing, as it brings you more, for a longer time, using the least amount of money. Brands use SEO because:
Highly Affordable
SEO is one of the most cost-effective ways to market your product and service portfolios, offering you a 24×7 promotion over the web.
Develops Brand Loyalty & Recognition
SEO is crucial for long-term branding, recognition, and growth—promising increasing ROI and improving conversion rates.
Targets Various Intents
SEO allows you to connect and interact with your potential customers on various stages of the funnel—targeting informational, transactional, commercial, and navigational search intents.
Boosts User Experience
SEO helps you offer an exceptional user experience with your audience—facilitating their overall journey and helping your website become mobile-friendly.
Helps You Target Regionally
SEO lets you target your audience based on location and vicinity, connecting with local and international regions without hassle.
Offers Data For Market Research
SEO helps you understand the changes in your customer’s buying behaviors and trends, helping you to proactively align and adjust yourself accordingly—making itself an adept tool for market research.
Boosts Your Marketing Efforts
SEO boosts your overall presence on other marketing channels by redirecting organic traffic to your digital platforms—such as bringing people to your social media pages.
SEO is undoubtedly the most powerful element of digital marketing, as it brings you more, for a longer time, using the least amount of money. Brands use SEO because:
Let Us Maximize Your Visibility On Search Engines
Talk to us for a holistic SEO strategy that can help your website rank higher in local and international search engines and bring you organic traffic and promising leads.
Let's Discuss
FAQs
How long does it take to see results from SEO?
It can take several months to see results from SEO, as it takes time for search engines to crawl and index a website and build backlinks. However, the long-term benefits of SEO can be significant, as it can help a website attract organic traffic for years to come.
How much do SEO services cost?
The cost of SEO services can vary depending on the website’s size, the industry’s competition, and the scope of work required. However, businesses can expect to pay anywhere from $500 to $5,000 monthly for SEO services.
What are some common SEO mistakes to avoid?
Common SEO mistakes to avoid include keyword stuffing, thin content, over-optimization, and neglecting mobile SEO.
How can I choose the right SEO company?
When choosing an SEO company, do thorough research, ask questions about their experience and process, and get a written agreement outlining the scope of work, pricing, and deliverables.
What tools and techniques do SEO experts use?
SEO experts use various tools and techniques to optimize websites for search engines. These include Keyword research tools, on-page optimization tools, backlink-building tools, and analytics tools.
What is the difference between black hat SEO and white hat SEO
Black hat SEO and white hat SEO are two approaches to improving website rankings in search engine results pages (SERPs). Black hat SEO involves using unethical or manipulative tactics to rank a website, while white hat SEO focuses on creating high-quality content and building relevant backlinks to a website.