Social Media Marketing

As of 2023, there are 4.89 billion social media users across the globe, with everyone spending around 151 minutes on 7 social media platforms on an average monthly.

With such a gigantic and versatile market for your products, it would be unwise not to capitalize on the power of social media and skyrocket your conversions, boost your ROI, and increase your brand awareness!

Silyal offers 360° social media marketing solutions to help your brand turn curious bystanders into profitable customers and existing customers into friends.

What Is Social Media Marketing?

Just like a person, your brand seeks to have a voice, a tone, ideas it backs, and promises it makes. You exhaust your time, money, and resources so your target audience interacts with your brand and starts trusting you.

But people will only interact with a brand if they find it human.

Social media marketing is all about humanizing and socializing a brand, giving it a voice and a circle so that it relates with its target audience on a personal level and wins their trust.

Because no one is going to buy from you until they trust you.

Social media marketing involves interacting with your audience on popular social platforms as a business, driving engagement, traffic, and sales!

As social media marketing champs on all the popular social media platforms, Silyal helps businesses from all walks of life capitalize on their social media presence to skyrocket their growth.

Why Do You Need Social Media Marketing?

Before we answer that question, let’s understand the idea behind building brands. We build brands to create a persona that your target audience relates to.

When building a brand, you’re building a unique personality unique to your goals, ideals, and what you stand for.

Whenever your name or logo pops up in front of people, you want them to recall a distinct set of characteristics that makes them think about your brand, just like a scent, a place, or a memory can remind you of a person you can associate it with.

But once you create a brand, there is a need to humanize it. You want people to show that it’s not a mere creation of a set of ideas and products but a person—in a metaphorical sense.

That is where social media marketing comes in!

At Silyal, we can create a social media marketing strategy that will help you communicate with your customers, build your brand on an organic level, and demonstrate to your target audience whatever your business stands for.

What Are The Key Elements Of Social Media Marketing?

An effective 360° social media marketing strategy comprises the following subset of services that synergize together to skyrocket your organic growth, reach, and brand value on social media platforms. Silyal offers:

Social Media Management Services

While managing your brand’s affairs on social platforms, two elements are extremely crucial: timing and relevance.

Social media management refers to the continuous creation and outflow of content on your social media platforms, capitalizing on timing and relevance. The objective is to build an audience with ongoing communication with your target audience.

At Silyal, we keep this communication alive and nuanced, weaving in your branding elements and message with the ongoing phenomenon relevant to your target market.

Our Social media management services entail the following:

Social Media Platform Management

Scheduling, posting, and managing your brand’s content on relevant and popular platforms such as Facebook, Twitter, LinkedIn, Medium, Pinterest, Instagram and Tumblr.

Social Media Content Creation

Creating content for your social media accounts using images, static posts, carousels, shorts, reels, videos, and much more to boost your brand awareness, authority, and traffic.

Online Reputation Management

Positive brand building over online channels by communicating your brand’s values and contribution to the clientele’s and society’s lives. This also includes mitigating the PR crisis on your behalf protecting your online reputation—turning negative reviews into corrective actions.

Community Management

Communicating, interacting, and resonating with like-minded audiences and fostering a community that shares similar voices and messages. This includes creating social spaces where your audience mingles among themselves and you.

Social Media Influencer Marketing Services

In today’s world, people buy from people instead of buying from brands. This is why brands use social media marketing services to humanize their identity.

If you’re stuck between choosing the right laptop for you, you call someone from your circle who you deem an expert at laptops.

You will eventually end up buying from a brand, but that decision was based on someone else’s opinion—someone you can trust, who is not necessarily related to that brand. From another angle, you actually bought from that person.

This is what we call influence. It’s something powerful enough to change your buying decisions in a matter of seconds.

At Silyal, we offer influencer marketing services to push forward your brands via influential people who are deemed credible, trustworthy, and experts in the niche you are targeting.

Our social media influencer marketing services comprise of:

Influencer Research

Researching and understanding what kind and tier of influencer in terms of niche and popularity would be right for your brand.

Influencer Outreach

Reaching out to social media influencers on your behalf and pitching the best deal for you.

Influencer Contracts

Signing and finalizing KPIs and financial and legal terms with your desired influencer on your behalf.

Influencer Content Creation

Creating content and marketing campaigns for your influencer marketing strategy.

Influencer Campaign Analysis

Track, evaluate, and visualize your influencer marketing campaign’s effectiveness.

Social Media Advertising Services

If ecommerce platforms are your marketplaces and shopping stores on the digital front, then social media platforms can be considered your digital residencies.

We market products and services all over business platforms, but what if we could market consumers directly at their homes in the online world?

Social media advertising or paid social media campaigns refer to advertising your product and service portfolio to your relevant audience sorted by demographics, interests, and online behavior on different social media platforms.

Countless brands utilize social media advertising daily to gain online traction, with a predicted total ad spending touching $268 Billion by the end of 2023. This advertisement powers paid social ads and sponsored content on your audience’s platforms.

At Silyal, we offer the following social media advertising services:

Facebook Advertising Services

Grow your brand’s reach on the most popular social media platform with 3.03 billion monthly average users.

Twitter or X Advertising Services

Reach your most vocal target audience easily without barriers on X (formerly Twitter).

Instagram Advertising Services

Let photos, videos, and reels communicate your branding in a more visual-focused environment on Instagram.

LinkedIn Advertising Services

Unlock the true potential of a universally accepted professional hub that drives in an insane amount of B2B leads every month.

Medium Advertising Services

Use stories, blogs, and articles to engage with your readers on a different level with sophistication and creative flair.

TikTok Advertising Services

Power up your brand’s reach on the world’s most popular and trendsetting avenue for short-form content.

Pinterest Advertising Services

Let visuals inspire, shape, and communicate your brand’s offering on a platform exclusively for creatives.

Reddit Advertising Services

Build a credible reputation with your opinions, with anonymity and genuineness on Reddit.

Social Media SEO

Even though there is no direct relation between social media and search engines, social media SEO is another indirect yet highly effective tool to boost your rankings and gain traction online.

Google treats social signals as an important factor while deciding your webpage’s rank. That means that if your brand has a lot of positive social mentions, Google treats it as a ranking signal and deems your brand important and credible in the sight of its users.

This boosts your content on SERPs and helps you unlock the potential of your SEO efforts on social media platforms.

The social mentions of your brand and influence persuade Google to give you weightage and authority—a functional pillar of Google’s E-E-A-T guidelines.

Moreover, this works very fruitfully in terms of referral traffic. Link building on social media websites, such as Quora or Reddit, might not get you the domain authority and link juice any other link would.

However, it can bring you an insane amount of relevant referral traffic from social media platforms to your website, which already has a high domain authority.

At Silyal, we offer social media SEO services on highly popular social media platforms to deliver you traffic and growth:

Quora Link Building
Reddit Link Building
LinkedIn Link Building
Twitter Link Building

What Are The Benefits Of Social Media Marketing?

If SEO is the present, then social media marketing is the future for all digital marketing endeavors. In fact, brands that do not exist on social media miss out on everything good the digital community has to offer.

Among countless well-known benefits of social media marketing, such as an increase in ROI, brand awareness, leads, and traffic, here are some others:

Humanization of the Brand

Social media is unique from other marketing channels because it lets your brand showcase its human side. You can use behind-the-scenes, employee spotlights, brand culture, and real-time responses to connect with your audience more deeply.

Geo-targeted Content

Social media platforms like Instagram and Facebook allow for location-based targeting, enabling you to create specific messages for specific audiences. This helps your brand personalize its content easily.

Augmented Reality (AR) Interactions

Platforms like Snapchat, Instagram, and now even Facebook are incorporating augmented reality features, enabling businesses to showcase their market offerings using virtual try-ons, highly interactive filters, and immersive product/service experiences.

User-Generated Content (UGC)

Almost all of us use social media platforms to look at reviews and other user-generated content that later influences our buying behaviors. As a brand, you can use this as social proof through testimonials, photos, and experiences, transforming your satisfied customers into brand ambassadors.

Instantaneous Crisis Management

Social media is one of the quickest and most effective ways to rectify, respond, and comment on product/service issues and reviews. Using social media promptly can help you create narratives that work as damage control and protect your brand’s online reputation.

Collaborative Possibilities

Social media can help you connect and partner with influencers, other brands, and your loyal customers for engaging content creation, such as live sessions, webinars, or challenges that can boost your engagement to another level.

Tapping into Niche Communities

Using dedicated platforms such as Reddit, Quora, and Facebook Groups, brands can easily find, connect, and interact with niche communities and subcultures seamlessly.

Sequential Storytelling

Your brand can use features like Instagram Stories or Twitter threads to create serialized content, creating recurring engagement, suspense, and hype using a series of multiple connected posts over time.

Let Us Help Your Brand Make Friends Online!

At Silyal, we help your brand socialize and humanize across all popular platforms.

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Social Media Marketing Services